RR08

In reading the entirity of Heskett's book, I learned a great deal about the past, present and future aspects of design.  There are multitudes of thoughts and actions that go into the design process, many of which I hadn't contemplated before.  In the final chapter, one point that struck me as interesting was the question of whether future designers will be "devoting their skills to the highest commercial bidder without consideration of the ends they serve," or using their skills and taking into consideration a "dimension of social and environmental purpose requiring acknowledgement of their work."  I personally hope for the latter, because I am a firm believer in focusing on the betterment of society, the economy, and the environment.  While the goal of most people in the work force is to make money, I think that there should be something more.  Designers do what they do best for the customer, and I believe that they should continue to keep this in mind in the future.