RR02

While reading the first several chapters of Heskett's book, I was reminded constantly of the material discussed in the lectures.  The brief history of design and its origins were interesting and in chapter three the detail about culture and what type of design was needed for what region was fascinating.  I would have never know that the logo Coca-Cola was translated in Chinese as "bite the wax tadpole."  Designers must continuously be thinking about the client and must adapt whatever product they are making to fit that client.